Privacy Policy

Effective Date: 12 March 2025
Website: www.myscarfworld.com
Company Name: MYSCARFWORLD LIMITED
Company Number: 16490745
Address: 69 Holbrook Road, Cambridge, England, CB1 7SX
Email: scarfworld@proton.me

1. Introduction

At My Scarf World, your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website or purchase our products. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, title
• Contact Data: Email address, telephone number, billing and shipping address
• Payment Data: Payment card details (processed securely via third-party providers)
• Transaction Data: Details of purchases and order history
• Technical Data: IP address, browser type, operating system, and browsing behavior (via cookies)
• Communication Data: Emails, messages, and inquiries

3. How We Use Your Information

We use your information to:

• Process and fulfill your orders
• Provide customer support
• Send order updates and, if you consent, promotional emails
• Improve our website and services
• Comply with legal obligations and prevent fraud

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal bases:

• Performance of a contract (e.g., fulfilling your order)
• Compliance with legal obligations
• Consent (e.g., for marketing communications)
• Legitimate interests (e.g., to improve our website)

5. Sharing Your Data

We do not sell your data. We may share it with:

• Payment processors (e.g., Stripe, PayPal)
• Delivery and logistics providers
• IT and website support providers
• Legal or regulatory authorities when required

All third parties are required to process your data in accordance with UK data protection laws.

6. International Data Transfers

We primarily store your data in the UK or EEA. If we transfer data outside the UK, we ensure adequate protection through standard contractual clauses or equivalent safeguards.

7. Data Retention

We retain your personal data only as long as necessary for the purposes we collected it, including for legal, accounting, or reporting obligations.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time (if processing is based on consent)

To exercise your rights, contact us at scarfworld@proton.me.

9. Cookies

We use cookies to enhance user experience and analyze site traffic. You can control cookie preferences through your browser settings. For more information, see our Cookie Policy.

10. Data Security

We implement technical and organisational measures to secure your data against unauthorised access, loss, or misuse.

11. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with a revised effective date.

12. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

📍 Address: 69 Holbrook Road, Cambridge, England, CB1 7SX
📧 Email: scarfworld@proton.me
🌐 Website: www.myscarfworld.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.